FG: I think we’ve pretty much covered the whole gateway product haven’t we? I think we agree that it’s certainly not just the product itself, but more that the industry needs to do more in general to engage with potential new customers. Is that about where we are at? The idea that perhaps simply preaching to the converted isn’t going to rope that many new people in. It seems to this observer that many games companies are willing to leave it to Serendipity when it comes to recruitment. That’s no way to run a business in my mind, but they’ve relied for so long on the goodwill of us gamers to do the hard work for them, well I say we need help because the player base for a lot of these games remains fragile and underdeveloped in many regions around the globe. I mean you’ve said to me that you’re basically living in a gaming wilderness, what’s that like?
|Pictured: a typical gaming wilderness|